The time for video is now. In a world where most of us are glued to our phones, the knowledge that the average online user will spend at least 100 minutes watching videos by the end of 2021 is only to be expected. Not only are views skyrocketing, but so is engagement: videos on social media generate an astonishing 1200% more shares than text and image content combined. They’ve become the cornerstone of appeal on almost every website and app.
It’s easy to see what makes them attractive. They grab your attention and can do so in countless ways through a combination of visuals and sound, and are more memorable than other forms of content because of it. More and more firms are recognising the need to incorporate video into their marketing mix as a result. After all, where consumers go, companies follow.
The question then lies in how to produce videos. While taking on video production in-house is definitely an option, the more strategic move would be to hire a professional video production company. Here are five reasons why.
- Marketing Expertise
Where you would have the vision and targets set for your video, professional videographers possess the expertise to ensure that your goals are realised. They know exactly how to craft a compelling story that not only aligns with your personal brand, but also seamlessly incorporate your intended call to action for your audience and bring higher returns on your investment.
The professional quality you will receive with professional production houses are unparalleled. They’ve spent years honing their craft, with skills like camera technique, editing, and sound design well under their belts. Depending on your needs, you can seek out production companies with a niche in that area so that they are best equipped to bring your ideas to life. If you wanted to create a video with more whimsical flair, for instance, a Singapore animation studio would be able to provide you with the artistry you need.
Beyond industry-specific skills, videographers also have the interpersonal skills to produce a good video. Though a skill often overlooked, they know how to converse with people to get them to warm up and behave naturally and authentically on film. This is especially important if you intend to include interviews in your video.
On top of skill, professional video companies also possess industry knowledge those outside the trade would be unfamiliar with. They have insights on clichés to avoid and the latest trends to capitalize on to capture your audience’s attention. Among other trends, live streaming in Singapore is on the rise. This new video format, currently enjoying a 99% year-over-year growth rate, is a ship you’d probably want to set sail on early.
Videographers know what is feasible and what isn’t, what would look good on camera and what wouldn’t, and the list goes on. They would be able to advise you on creative concepts and ideas throughout the ideation process, all the way into post-production.
This knowledge is essential especially in the age of social media, where different online platforms entail different visual demands. For instance, take the portrait orientation Instagram stories call for in contrast to the landscape industry standard.
- Professional equipment
Simply put, hiring a video production company means gaining access to better equipment. The cost of equipment for production is nothing to laugh at, and would be unreasonable to rent or buy independently. Videographers have all the necessary equipment, and the know-how to use them – for your videos. They can also be a point of access to video studios for high production value set designs and more.
Video production houses already have standard operating procedures when it comes to production, from the beginning of pre-production to post, for all of their projects. You can expect quicker production than if you were to independently produce videos. This also enables you to focus on the operation of your own business while you entrust professional videographers to do what they are best at.
It’s clear that video is where effective communication is headed, and a direction companies should follow. And this visually appealing, effortlessly shareable medium is the key area of expertise of video production companies. While the idea of creating them independently may be enticing and an easy way to cut costs, it’s clear that video production houses are where you should entrust your vision.