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2 Instagram Marketing Tactics That No Longer Work

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Get followers and customers with your brand’s Instagram

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Instagram is the paradise in which all brands want to be successful. Unfortunately, many believe in myths that they will succeed if they do certain non-transparent practices, such as buying followers or hiring influencers with millions of followers just because they

Do you want to know what are those Instagram marketing practices do not work? Here we present 10 bad tactics that we have identified and we also bring you recommendations that do work.

2 Instagram Marketing Practices That Don’t Work

1.- Use common hashtags: Hashtags like #likeforlike #followforfollowback #love #instagood #instalove #follow like4 like or # follow4follow are extremely popular. Lots of people use them just to gain attraction to their posts and buy Instagram followers Australia with very little effort. Strategist Verónica Ruiz del Vizo compares this practice to the idea of ​​becoming a millionaire just by buying a lottery ticket. Could you win a lot of money with the lottery? Well, maybe yes, but it is extremely unlikely. In the best of cases, you will recoup the investment. Well-used hashtags can get you qualified and relevant followers to your account. These tags should be used for three things: Categorize the content of your account, provide relevant information on a current event or enter the categories of the industry to which your company belongs. For example, if you have a pastry brand and on Instagram you publish recipes, give cooking tips and show what you buy in the market, you can have tags such as #LasRecetasDeSara #SaraTips and #AlMercadoConSara so that each category is easy to find. If your brand also attends a large baking event in your city and you create content focused on that activity, you could add that content to the event’s hashtag. In addition, since you are a pastry shop, all your publications would carry the # Pastry label, to enter the industry category, and that those interested in that topic can see your brand’s Instagram. If you have a pastry brand and on Instagram you publish recipes, give cooking tips and show what you buy in the market, you can have labels such as #LasRecetasDeSara #SaraTips and #AlMercadoConSara so that each category is easy to find. If your brand also attends a large baking event in your city and you create content focused on that activity, you could add that content to the event’s hashtag. In addition, since you are a pastry shop, all your publications would carry the # Pastry label, to enter the industry category, and that those interested in that topic can see your brand’s Instagram. If you have a pastry brand and on Instagram you publish recipes, give cooking tips and show what you buy in the market, you can have labels such as #LasRecetasDeSara #SaraTips and #AlMercadoConSara so that each category is easy to find. If your brand also attends a large baking event in your city and you create content focused on that activity, you could add that content to the event’s hashtag. In addition, since you are a pastry shop, all your publications would carry the # Pastry label, to enter the industry category, and that those interested in that topic can see your brand’s Instagram. so that each category is easy to find. If your brand also attends a large baking event in your city and you create content focused on that activity, you could add that content to the event’s hashtag. In addition, since you are a pastry shop, all your publications would carry the # Pastry label, to enter the industry category, and that those interested in that topic can see your brand’s Instagram. so that each category is easy to find. If your brand also attends a large baking event in your city and you create content focused on that activity, you could add that content to the event’s hashtag. In addition, since you are a pastry shop, all your publications would carry the # Pastry label, to enter the industry category, and that those interested in that topic can see your brand’s Instagram.

Segment your followers well to reach your ideal audience

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2.- Do not segment: There are one billion active users on Instagram. The person with the most followers is Selena Gomez with 139 million followers. Are you Selena Gomez? Not? So you have to segment your audience very well to know who you want to find you. If you are a meat restaurant, it is useless to follow or to be followed by a vegetarian. If you are a beer brand and you follow people who do not consume alcohol, you will have few returning followers and very low engagement.

Before opening your brand’s profile on Instagram, or any other network, we recommend you get real Instagram follower Australia through the sociallygo. The buyer persona will tell you who your ideal follower is, where they are, how old they are, what they like, what their digital habits are, what their interests are, what slows them down, among much other valuable information. With this data, you will be able to create valuable content for that audience and you will know exactly who to follow. Following and being followed by the right people will ensure that all your content marketing efforts will be rewarded not only with likes and comments, but with recommendations and, above all, loyal customers to your brand.

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