CRM for nonprofits

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CRM is software, the implementation of which helps to improve interaction with consumers, improve the quality of communication, speed up work processes and much more. In the case of non-profit organizations, we are talking about working with donors, sponsors, organizers of charitable events, people who need help and many others.

CRM opportunities for non-profit organizations

The main task of CRM for non-profit organizations (NPO) is to find and increase the base of not indifferent people and companies, their interaction with those who need help.

The introduction of such systems into the work of NGOs will allow:

·                 Track which communication channels are the most effective.

·                 Find out from which web resources or offline events the donation came.

·                 Segment donors by channel of attraction and method of donation.

·                 CRM helps to convert donors who have made a one-time donation to the category of those who make regular donations.

·                 Structure and provide information to sponsors about the funds spent.

Thus, the main goal of introducing CRM in NPOs is high-quality work with new clients and an existing base. You can find CRM solutions from TEC to get you started.

Objectives of implementation for crm for nonprofits

Each NGO has its own line of work and individual goals. Depending on the type of activity, the organization forms the tasks assigned to the CRM and the expected results.

The implementation of CRM for non-profit organizations allows you to achieve the following goals:

1.  an increase in the number of donors, philanthropists, activists and simply not indifferent people to help those in need;

2.  an increase in the number of new partners of NGOs through the use of a variety of communication channels (mailings, events, sponsorship and charitable programs, etc.);

3.  increasing the efficiency of personnel by automating routine processes, integrating the necessary services for communication with the client base. CRM has automated the generation of detailed reports on the receipt and expenditure of funds. Implemented the possibility of mass personalized mailing, which also reduces the time employees work with ordinary tasks;

4.  effective online and offline events. Detailed statistics of NGO participation, comparison of costs and contributions received promotion of charitable activities.

Selection and implementation of CRM

Before choosing a specific CRM solution for an NPO, it is necessary to determine why the organization needs it and what tasks it should perform. At this stage, it is best to rely on the opinion of professionals who understand the technical part of the issue and will help you choose the right system. For non-profit organizations, we recommend using an online CRM, as this solution is cheaper to implement and use in the future.

If these stages are not given sufficient attention, the wrong choice of CRM for NPOs may be made. For example, some large vendors offer non-profit organizations an unlimited number of free licenses, but they significantly overestimate the cost of implementing the system or the cost of implementing communication and operational processes.


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