Vegan, Cruelty-Free, and Eco-Friendly Makeup Products

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As the world progresses and science advances we are learning more and more about our environment, and becoming aware of the numerous environmental crises. Many companies have tried their best to implement environment-conscious strategies, leading to a rise in eco-friendly jobs.

The cosmetics industry is among the richest industries in the world and in the past 10 years or so they have been criticized for contributing to certain environmental crises. Lots of makeup companies have since turned a corner and now advocate for creating products that are vegan, cruelty-free, and use eco-friendly packaging.

These brands have become every makeup enthusiasts’ dream companies to work for, not only for their outstanding products but also for their want to help restore our planet. The top 10 vegan, cruelty free, and environmentally conscious makeup brands are the following:

KVD Vegan Beauty

KVD Vegan Beauty (formerly known as Kat Von D Beauty) has been a completely vegan and cruelty free brand since 2010. The brand’s name stands for Kindness, Vegan Beauty + Discovery (and Doing good). KVD vegan beauty has very high-quality, long-lasting products that you can wear for a natural, casual look or experiment with vibrant, colorful, and well-pigmented products. This brand uses a world-renowned formula and uses eco-friendly and environmentally sustainable packaging. 

Too Faced

Too Faced (owned by Estée Lauder) is a very popular makeup brand that is 100% cruelty free, meaning that none of their products, ingredients, or formulas are tested on animals. While they are cruelty free, not all products are vegan as they contain certain ingredients (such as beeswax, carmine, or lanolin) which are animal by-products. This brand is known for its innovative products and often starts beauty trends that other companies strive to follow.


Tarte Cosmetics are 100% cruelty free however not all products are vegan. They sponsor numerous wildlife organizations and are helping with the deforestation crisis. They have a wide range of beauty products (well known for their brushes) and are not exclusively a makeup brand however, they are especially known for their primers and glosses.

Urban Decay

Urban Decay is 100% cruelty free, however, just as previously mentioned brands, not every product is vegan. The products are world-famous and their Naked palette is perhaps one of the most notorious eyeshadow palettes ever created. This brand is highly popular online, naming artist Lizzo as their ambassador and currently being affiliated with the Marvel Cinematic Universe due to their involvement in the upcoming film “Eternals”.


Lush is perhaps the most notorious beauty company in the world. They are mostly famous for their bath bombs, creams, lotions, scrubs, and shower gels. They are among the first beauty companies to launch a plastic-free makeup collection with 40 foundation shades and a refillable lipstick line. They are 100% cruelty free and over 80% of all of their products are also vegan.

In the recent past, they have been working on how to make the product as long-lasting as possible to reduce over-consumption within the makeup industry and bring awareness to the issues of mass over-consumption.

Milk Makeup

All of Milk Makeup’s products are 100% vegan and 100% cruelty free. They also do not sell their products in countries where animal testing is required by law (such as China). Furthermore, their packaging is completely made from environmentally sustainable materials. They have a wide range of vegan products and are well-liked on platforms like TickTock for their clever product names. They are currently most known for their OG Lip + Cheek Sticks and their newly launched Vegan Milk Moisturizer.

The Body Shop

The Body Shop is most known for its creams, perfumes, lotions, and shower and hair gels. They are perhaps the oldest standing cruelty free beauty company worldwide, with ending animal testing since 1989. For years they have been working against animal testing campaigns in order to encourage other cosmetic companies to follow suit. They are most famous for their skin-sensitive products having incredible smells which are long-lasting.

NYX Cosmetics

NYX Cosmetics (a subsidiary of L’Oreal) are known for their highly pigmented, very colorful, and affordable products that are sold worldwide. They are one of the primary mainstream products that are available at low prices in drugstores. Their products are 100% cruelty free, but not all are vegan. They are, however, certified by PETA.

If you want to start a makeup collection, NYX is a good place to start because they have a wide range of products that are high quality and skin-safe, yet very affordable. They are most popular for having their products in nearly every shade including eyeliners, mascaras, brow gels, and other products that are traditionally only sold in either black or natural hair colors.

Marc Jacobs Beauty

While Marc Jacobs Beauty is on the high-end line of makeup, they are 100% cruelty free and do not sell in countries where animal testing is required by law to sell cosmetics. They are notorious for their amazing nail polishes, magazine-cover foundations, and studio blushes. They have stunning very high-quality products that can turn anyone from beast to beauty. Marc Jacobs beauty is notorious for being used on high-fashion runways, magazine covers, and has a large celebrity clientele.

E.L.F. Cosmetics

E.L.F. Cosmetics are 100% vegan and 100% cruelty free and always has been. Vegan products are not always the most affordable however, E.L.F., similarly to NYX, is completely vegan and very affordable. They are most famous for the fact that all of their brushes and false lashes are also completely vegan and animal hair has never been used. In addition, all of their packaging is environmentally sustainable.

They are currently very popular with their Jelly Pop Juicy Glosses and Hydration Booster drops. They have a wide range of products including a high-quality skincare line. E.L.F. Cosmetics offers their products at drugstore prices so if you want to have an all vegan beauty kit, E.L.F. is the first thing you should look at.

There are many different makeup companies worldwide, and a lot of them seem to have caught up with the times, beginning to put more effort into creating eco-friendly, environmentally sustainable, and vegan products. Companies like E.L.F., Lush, and KVD Beauty are paving the way for cosmetic companies to join the effort to make our planet a better place by taking care of it.


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