Animation For Your Business: What You Should Know
Businesses all over the world utilize the potential of visual content to achieve various purposes. And how you choose to present these videos makes a huge difference. Animations are a great way to connect with prospects and customers, grow sales, and connect with consumers. It is a style that is here to stay.
The use of animated videos by small companies, startups, and established corporations is rapidly growing in popularity. Thanks to its massive potential as an effective marketing, advertising, and sales tool. Animations are a colorful and vibrant channel that enables your organization to reach its target audience in a fun and intriguing way. According to animation company Spiel Creative, they possess the ability to attract and engage prospects leading to higher conversion rates while increasing customer retention.
Business owners use different types of animation videos to achieve specific goals, such as:
- Explainer videos, which typically focus on how-to procedures or explanations of how your business operates. Software tutorials and tradeshow videos fall under this category.
- Online ads. Animations are great tools for conveying complex messages to consumers in the shortest time frame possible. Eye-catching graphics draw in your audience and keep them interested.
- Digital marketing. Animated renders are an excellent way to present your products or services to consumers.
- Event promotion. Convince prospective attendees with animation that showcases what they should expect.
- Some aspects of your business may be challenging to teach incoming and existing employees using traditional methods like live videos like fire safety drills. Animating the process ensures they grasp the fundamentals without losing concentration midway.
9 Major Types Of Animation Styles For Businesses
There are several types of animation used by brands. It all depends on the goals you would like to achieve. A startup may invest in a simple 2D animation, while a large corporation might prefer a more detailed and glossy 3D animation to reach big clients. But why is this? Typically, several factors will determine the type and style of animated video that is most suitable for your business. The type of brand, your budget, and needs will define the style you pick. Below, we take a look at nine of the most popular styles.
As the name suggests, it is an older style that features sequential, classical, or cel forms. Traditional animators often utilize onion skinning, which employs large drafting tables to create a sequence of hand-drawn sketches. However, technological advancement has enhanced how frames are created. Nowadays, traditional animations are produced on computers using a tablet.
To produce a motion picture, the images are quickly run one after another, creating the illusion of movement. This may be screened at 12 frames per second, with some advanced systems running faster to display 24 frames per second. Traditional animation is excellent for producing beautiful content.
The past decade is known for the use of 2D vector-based animation by businesses in varying industries. Animators primarily used it to run marketing and ad campaigns, but currently, they are often used in explainer videos. Their simplicity is what defines their aesthetic appeal. They are made using computer software like Adobe Flash.
Most people confuse 2D with traditional animation styles. However, these two do not fall into the same category. Animators have more leeway to implement creative ideas when creating 2D graphics or characters. They can animate the videos per frame, which makes it easier to rig characters. Instead of drawing a character over and over displaying different movements, they only have to draw one and manipulate individual parts to simulate multiple representations of the same character.
Currently, this is the most popular type of animation. Animators aren’t required to possess incredible drawing skills as the process is mainly computerized, although the same composition and movement principles are observed. The frame rate is also faster, and character movements are more fluid. 3D animation applies to numerous genres, like product adverts and brand videos.
Motion graphics animation
In motion graphics animated videos, instead of crafting characters, a motion animator employs graphics and text creatively to create a story. This type of animation style is mainly used to produce television promo ads, explainer videos, and animated logos.
It involves black-line graphics drawn on a white background to communicate a concept. It begins with a plain white canvas, and the content is drafted as the viewers watch. They are typically used in explainer videos by B2B or B2C companies to come up with to-the-point dynamic graphics that engage your audience. It is a simple black and white animation style.
Stop motion animation
Stop motion animation simulates the movement in a 3D animated environment. An object is photographed while in slightly different positions. When played, the illusion of motion is achieved. It is, however, quite costly and has low adaptability to various genres of video content.
Animation combined with live-action
Animators make use of live video footage within animations to bring about synergy between the two. Live-action humanizes the video, which encourages viewers to relate to the content. They promote connections between potential customers and your organization.
Typographic fonts are used to communicate ideas to audiences. This style is applicable to a wide range of projects. The animated fonts are excellent for creating explainer videos as they remain etched in the viewers’ memory.
Mainly, startups and small businesses utilize screencasts to reach larger audiences. Oral narration back up digitized recordings played on the screen to communicate a process. They are, therefore, best for tutorials (especially in the tech industry).
Animations are an excellent solution for businesses, especially in the current decade. They tap into our imagination and nostalgic reservoirs, which increases interest in watching them. This is why they are an effective tool for companies in multiple sectors.