Choosing The Right Branded Coffee Mugs For Your Business
Running a small business is challenging. Finding customers, staying on top of your budgets, keeping inventory at manageable levels, and all the other trials and tribulations of the daily grind can really get to you sometimes. Your customers are the most important asset your business has, but sometimes you might have issues convincing them to be regulars at your business. If you’re looking for a solution to this problem, you might try branching out into branded coffee mugs. Everybody loves coffee. It’s the single most popular beverage in the United States and something people tend to build a culture around. Selling branded coffee mugs can generate impressions, have your customers, and act as an advertising agent for your company. This article will discuss how to choose branded coffee mugs for your business.
The beautiful thing about coffee mugs is the variety of sizes and shapes one can offer. Coffee drinkers don’t exist in a vacuum. One coffee drinker might prefer a single mug of coffee in the morning, hot, with cream and sugar. Others might desire iced coffee. Still, others might want more than the rather small amount a single cup of coffee provides. In these cases, it’s a good idea to offer a variety of sizes and types of mugs. Tumblers are great for iced coffee. Standard ceramic mugs are ideal for those morning coffee drinkers. Then there are the wide-mouth, bistro style mugs that work great for coffee drinkers who want a little bit more morning brew. Whatever you decide to offer your customers, keep in mind that offering different sizes is a great way to bring in more customers with different tastes and provide a little bit more value for customers who buy coffee mugs from your company.
In addition to different sizes and volumes, coffee mugs are available in different materials as well. Most coffee mugs are ceramic. That means they’re more durable, last a long time, but might be prone to chipping. Ceramic is very easy to imprint a design onto, making it ideal for customization. Other mugs can be made of porcelain, which is a little more fragile (but elegant) and stainless steel. Stainless steel offers durability and portability while being easy to clean. When setting up your coffee mug sales, be sure to offer a variety of materials to your customers as well.
So what makes custom coffee mugs such a great choice for your customers? It comes down to their customizability. You might not think that the ability to imprint and design on any type of mug would matter much in the grand scheme of things. But it truly does. When you can put your logo in front of thousands of eyes at a time, you’re going to generate a lot more impressions. That’s why you should custom coffee mugs and cups to your stock as soon as possible. People use coffee cups everywhere they go, especially in the morning when they’re having their coffee, other folks will see that. You can generate more impressions and possibly leads simply through word-of-mouth marketing. On top of that, you can put pictures and other scenes with your logo beside them to give your customers more options. Ceramic mugs in particular take quite well to screen printing, so you can feel free to customize it any way you see fit. Better yet, the designs don’t fade after prolonged use as easily as in other mediums so your customization will last for a long time.
Inexpensive and Cost-effective
Coffee mugs are inexpensive items. Usually ranging for anywhere from 5 to 15 dollars per mug in the store, they offer customers a high quality item at a low price. Buying in bulk can be helpful at times like this. When you purchase coffee mugs in bulk for your organization, most manufacturers will provide a substantial discount for purchases of 100 or more. When you go this route, you are effectively saving money by purchasing your initial stock. Then you can mark it to whatever price you wish and break even with some free advertising along the way or make a little bit of profit depending on the price point you set. Ultimately, promotional items are cost-effective marketing tactics and you should definitely consider using mugs as part of your business’ marketing plans.
The Bottom Line
When you want to make your customers happy, promote your brand quickly and easily, and have value associated with you, you can’t go wrong with custom-branded coffee mugs. Increasing brand awareness through channels like social media and advertising help, but you’ll receive more impressions and possible leads from custom promo merchandise. Promo merchandise can be given away or sold depending on your needs. At the end of the day, you can’t go wrong with coffee and coffee-related things due to their popularity and you’re bound to find something your customers will love without any trouble at all.