SEO Keywords: How to Find Keywords for Your Website
Search engine optimization (SEO) is a digital marketing tool that can help get your website ranking high in search engine results. As of July 2022, Google has the highest market share at 83.84% among other search engines.
This figure suggests that more people will find your website on Google if you do your SEO campaign right. And among the factors that you should get right is finding the appropriate keywords for your website.
Keywords are crucial in helping your website rank in Google, but they’re only part of your entire campaign. Working with a digital marketing expert specializing in tools like Google Ads, Facebook Ads, and Google Display Network can contribute further to your marketing success.
What are the steps to research keywords for SEO? Is keyword research necessary for your digital marketing strategy? How can using the right keywords boost traffic to your website? Where can you find these SEO keywords?
This article lists the steps to research for keywords and explains why keyword research is vital for your business.
How Do You Research SEO Keywords?
Researching keywords isn’t only about listing words and phrases you like and placing them into your web page content. You also need to know what keywords users are likely to search for that are relevant to your business.
To begin your keyword research process, start by making a list of relevant and essential topics based on what your business is about. To give you an idea, consider the topics you want to rank for, perhaps around 5 to 10 topics, that you believe are crucial to your business.
Afterward, use those topic groups to help you develop specific keywords later.
Bloggers and experienced content writers will likely consider the keywords they use most frequently. Other topics and keywords can come up in regular sales conversations.
If you find it challenging to think of keywords, consider putting yourself in the buyer’s shoes. Ask yourself what types of topics your target audience will likely search for and for what you want your business to get discovered.
After grouping the topics you need, identify the keywords that fall into these groups. Determining these words and phrases is essential to help your website rank in the search engine results pages (SERPs). Remember that your target customers are likely searching those specific terms in the search engine.
This preliminary step isn’t your final list of keywords. At this stage, you still have an unfiltered pile of phrases potential customers might use to search for content that may or may not be relevant to your chosen topics. You’ll narrow this list further, so you don’t end up with keywords you don’t need.
Doing keyword research alone can be challenging if you don’t have the right analytics tools. Some website analytics software like Google Analytics can help you determine the search frequency of specific keywords. This way, you’ll know what words and phrases online users are likely to search for.
For example, you can analyze your website’s traffic sources to identify the search terms people use when they visit your site. You can also check your competitors’ websites to know which keywords relevant to your business will likely drive your traffic up.
The Significance of Keyword Research
Keyword research aims to help you find the most relevant keywords for your website. This process also provides valuable insight into the words and phrases your target audience searches for on Google.
Furthermore, the insight you get from these search terms can help you form your marketing strategy and, more specifically, content strategy for your business. These strategies can help your business perform more accurately with the help of tailor-fitted audience targeting.
People use keywords to look for informative content and find solutions online. If your business provides the information and solution these users want, they will likely visit your website.
Conducting keyword research provides the following benefits:
- Growth in website traffic: When you identify the appropriate and relevant keywords for your web content, the higher you’ll rank in search engine results for those particular keywords. In turn, your website will attract more traffic and increase the likelihood of making sales.
- More customers for the business: If your website has content other users are looking for, you can meet their needs and increase the chance of them performing an action, like registering for an account, subscribing, or purchasing a product or service.
- Insights into marketing trends: Effective keyword research can provide your business with insights into current business trends that can benefit your marketing campaigns. This way, you can focus your content on relevant keywords and topics for which your audience will search.
By researching keywords for their search volume, popularity, and intent, you can address the questions to which most people in your target audience want answers.
Consult a digital marketing expert or agency to learn more about keywords and how SEO can help your business succeed in its digital marketing campaigns.
- Worldwide desktop market share of leading search engines from January 2010 to July 2022