Social Media Mistakes Wedding Planners Should Avoid

Social Media Mistakes Wedding Planners Should Avoid

As a wedding planner, being active on social media can help you to reach new prospects, boost brand awareness, establish a loyal following, drive more traffic to your website and generate more sales. And, you can achieve all this without spending too much of your money. But, to succeed with social media marketing, you need to utilize the platforms correctly and avoid making certain social media mistakes. In this article, we will walk you through some social media mistakes to avoid and boost your success on these platforms.

Trying to Be Everywhere

One of the most common social media mistakes that wedding planners make is trying to be everywhere. While you would want to reach as many people as possible, it doesn’t mean you should try to establish a presence on every social media platform out there.

Trying to establish a presence on all the social media platforms out there is a waste of valuable resources. And, there’s a high possibility you won’t see any returns on your investment.

Instead, you should focus on a few social media platforms. Ideally, three platforms should be enough to market your wedding planning business. You can start with Instagram, Facebook and Pinterest. You can then add TikTok later on as your business grows. But, always remember that less is more.

Read also: The Benefit of SEO Content

Posting Low-Quality Content

Maintaining a strong social media presence will require you to create enough, high-quality content. And, this can be a challenge to the majority of wedding planners out there. Consequently, some wedding planners will turn to low-quality content, in an attempt to fill in the gaps.

But, you should avoid this mistake at all costs. Posting low-quality content will hurt your wedding planning brand’s perception considerably. For instance, some consumers will assume that you will deliver subpar services since you can’t take the time to create and post high-quality content. And, this means that most people won’t hire you. Besides, you will end up losing a considerable number of social media followers.

If you are struggling to come up with enough, high-quality content for your social media channels, then you can simply turn to wedding planning social media templates, such as those on offer at ContentBASE. With such templates, you no longer have to stress about creating social media content or even spend money hiring someone to create the content for you.

Posting at the Wrong Time

Regardless of how visually-appealing or captivating your content is, if you aren’t posting at the right time, then your engagement rates will remain low. Consequently, your reach will also suffer and you will struggle to get any results from your efforts on social media. For example, if you post when the majority of your target audience is offline or asleep, you can expect minimal engagement.

So, how do you determine the optimal posting time for maximum reach and engagement? Well, you can experiment with different posting times and use analytics tools to determine when your audience is most active. Also, you can spy on the competition to determine when they publish content on social media.

Being Overly Promotional

Another social media mistake that you should avoid as a wedding planner is being overly promotional. As much as you are on social media to market and promote your wedding planning business, you shouldn’t overdo it.

Bombarding your audience with promotional content all the time will push them away. So, instead of getting more followers, it will be the opposite. Instead, the majority of your content on social media should be entertaining, informational, inspiring, and valuable.

Some of the things that you can share on your various social media channels that aren’t too promotional include memes and funny videos, blog posts, news clips and other relevant information related to the industry, funny or inspirational quotes, as well as links to e-books and guides.

Failing to Engage with Your Audience

Some wedding vendors tend to automate their entire social media campaigns. They will sign up for a certain social media posting tool, queue up a month’s worth of posts and leave it at that. From there, they won’t bother to create time to engage with their audience. And, this is a mistake that you should avoid at all costs.

Failing to engage with your audience will be costly. With time, your audience will eventually notice that you don’t care about them. Eventually, some will unfollow you or stop engaging with your content altogether. A drop in engagement also means your reach will also suffer, negatively affecting your lead generation and conversions.

In short, you can’t expect to succeed with social media marketing if you are not engaging with your audience. So, make sure you create time to respond to messages, answer questions, reply to comments and share your followers’ posts. Being active in engaging your audience on social media will help you to grow a large following, which translates to a bigger reach, more leads and more sales.


There’s no guaranteed formula for social media marketing success. But, by avoiding the mistakes we’ve highlighted in this article, you will be in a much better position to enjoy better results.

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