6 Major Decisions of Businesses that Should be Guided by Data Analytics

6 Major Decisions of Businesses that Should be Guided by Data Analytics

In this age of technology, corporations have access to the data of millions of individuals. The primary role of data is to empower business leaders to make decisions based on facts, trends, and statistical numbers. Businesses strive towards achieving effective use of this data to aid their decision-making. As the use of artificial intelligence in the corporate sector rises, any entity that fails to keep up eventually suffers. AI empowers businesses while efficaciously examining large and varying sets of data. The world has witnessed almost all large corporations (Mcdonald’s, Uber, etc.) switching their conventional approach towards analytics-guided decision making.

The demand for efficient data analysis skills has been exponentially increasing, and programs such as the data analytics MBA degree are on the rise around the globe.

Even though data is available and can be analyzed, a business must ascertain where to use this data. Some decisions that can improve if guided by data analytics are discussed below.

Introducing New Products

Companies readily evaluate the market conditions and the fate of similar products through assessments. Assessment and evaluation help a business recognize its target market. Moreover, the outcome of similar commodities sold in global markets is analyzed. Such analysis helps an entity to determine fundamental aspects of the product, like its price, to make it more appealing.

Through utilizing data and analytics, companies create products that provide increased utility to consumers. Forecasting the performance of products in actual markets can also be done through potent analysis. Predictive analysis helps businesses realize the viability of a product, saving tons of money in future losses due to unpredictability.

An essential part of a product is its reviews. Data about the feedback on the product helps a business gain decisive insights about the product and the market. Thus, this assists businesses in realizing where a product needs improvement.


The traditional approach to marketing, which consisted of creating products first and later finding a market, is long gone. Data analytics enable a business to offer consumers the best possible solutions, making it easier to engage with them, understand their needs and improve their satisfaction levels.

As the e-commerce world grows exponentially, especially during Covid-19, it becomes essential for businesses to equip themselves with the latest technology. The rise in e-commerce has also led to the rise in the amount of data available online. Corporations that want to succeed are effectively using this data to predict consumer demand. Companies then align their marketing strategies with the demand variations.


Predictive analytics is being increasingly used by businesses while making hiring decisions. Workforce analytics measure the performance of different workers. Large data sets of the performance of several applicants are analyzed to best model what could happen in different situations.

Different tracking systems can also determine whether an employee will be a good hire based on several inputs like CVs, cover letters, practical assessments and aptitude tests. It enables a business to initiate a targeted approach to the hiring process.

An objective approach while recruiting is of the absolute essence. Using data and efficient analysis enables companies to achieve this objective approach. Thousands of applications are filtered out to meet the set criteria of the business. Predictive analysis can further highlight how the applicant will fare in the future.

Customer Service

A data-driven approach towards customer service has a significant impact on businesses. Data enables you to get to know your customers, and the more you know your customers, the more value you can add to their experience. Investing in data analytics leads to a rise in customer loyalty and brand retention.

By analyzing customer support interactions, businesses realize the most prevalent issues and the best features of their business. The company can then try and fix its issues and create better solutions to prevent service lapses. Moreover, the business can also make more revenue from the most liked product or service features by offering premium packages.

Customer service analytics also enables you to calculate customer satisfaction. It also provides insights on how to improve the brand loyalty of any business. In essence, data helps you in understanding your customers. The better you know your customers, the better your customer service is.

Expanding to New Markets

Understanding the local population and culture is essential when moving to a new market. Data analytics helps businesses break down big data that details consumer preferences, behavior, and cultural trends. Analyzing such data can help a brand with effective marketing and growth strategies for different markets.

Analytics also help businesses realize the purchasing power in different market segments. It helps companies make informed decisions about their products’ price and placement strategies. Predictions are made regarding the potential success of products or the brand in general.

Therefore, a business must map out all this and compare the viability of different marketplaces for a company before pursuing a new market.

Improving Work Environment

Employee productivity can be analyzed through data and analytics to improve a company’s work environment.

Activities that motivate employees can be recognized and encouraged, while decisions that affect overall morale can be overturned for improved efficiency. This not only saves businesses time and money but also employee satisfaction, lowering turnover rates. It leads to a more unified workforce committed to the company and its long-term vision.

Brands can also obtain data on the skillset of their workforce. This data can be used for recommending different training sessions and courses. Data analytics realizes the effectiveness of these training. If found beneficial, these are carried out on a company-wide scale.

Some key points

The modern consumer expects personalized and quality service from businesses. Analyzing big data enables entities to provide such quality and personalized services.

It doesn’t only come down to providing the best services, it is now a matter of survival. Data analytics helps efficiency and profitability at multiple levels. Therefore, it is essential for every corporation that strives for perfection to adopt data analysis before making crucial decisions.