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John
March 3, 2022
Instagram Tech

Instagram is one of the most efficient and reliable ways to promote any business online. With over 1.3 billion users, Instagram will most likely have your targeted audience on it. This means that your marketing posts will be seen by people who are looking for financial services.

However, it’s not enough to just have a presence on Instagram to grow and get clients. You need to leverage the different tools the app offers and the ways in which you can get noticed by your audience.

If you’re a marketing beginner, navigating Instagram can be a tough one. What are you supposed to post? How often should you post? What kind of posts get the most engagement? These and more are all questions that you have to consider when marketing your financial business on Instagram.

Luckily, this blog post has the answer to all of your problems. We’ve compiled a list of the most effective ways to promote your financial services on Instagram. These strategies will not only get you noticed, but they’ll also get you some long lasting clients.

Let’s take a look!

1. Post quality infographics

If you’re asking people to trust you with their money, you have to look legitimate and reliable. After all, no one’s going to put their financial planning in the hands of people who don’t look like they know what they’re doing.

In order to establish credibility, use your Instagram page to post financial tips and strategies in the form of professional and aesthetic-looking infographics. Now, of course, you don’t have to give away everything – just enough to get people to contact you.

If you have no idea how you can create good infographics to post on your page, don’t worry. Sites like PosterMyWall have a range of financial service graphics. All you have to do is customize a template you like, add your tips, and you’re done.

2. Stay on brand with your promotions

Building on the importance of looking professional and legitimate as a business, it’s absolutely crucial that you sell not just your services, but your brand as well. Potential customers are looking to get your advice on some of the most important decisions of their lives. So you need to look the part.

If you’re not sure what your brand looks like, here are a few questions that you can consider while you figure it out:

What are your brand colors?
What is your vision as a business?
What do you aim to achieve from your business?
How do your customers benefit by coming to you?
What kind of front do you present to customers – are you casual and playful or serious and professional?
What kind of font and language will go on all of your promotions?

Once you answer these questions, you’ll be in a better place to establish your brand. And once you have a concrete brand identity, you’ll be able to structure all your future promotions accordingly.

Over time, your brand will become so solid that your customers will be able to recognize it even if you don’t explicitly mention your vision and goals.

3. Go live to answer questions

Going live is a good way to give potential customers a taste of the kind of services you provide. It will also familiarize them with the people who’ll be offering them financial advice, and give them an opportunity to build a personal, trusting relationship with them.

Go live at least once a week to offer free financial advice or introduce members of your team. You can also take people’s questions and let them know that they can reach out to you for more information.

4. Actively engage with your audience

The trick to a successful Instagram campaign is to engage, engage, engage. The more you interact with your followers, the more they’ll interact back and the greater your reach will be. Plus, you’ll also be able to establish yourself as a reliable and accessible business so more people will be inclined to reach out to you for questions.

There are a couple of ways you can build engagement on Instagram:

Reply to DMs and comments regularly – preferably, every day
Phrase your captions as questions and encourage people to share their opinions
Run polls and ask questions on Instagram stories – these can be true or false questions to test people’s knowledge on financial matters or questions about your business

Ask people to share your content on their stories, then reshare it on your own stories

Final thoughts

If done right, Instagram marketing has the potential to truly take your financial services business to big heights. Remember that you need to establish yourself as a reliable and legitimate business, and you need to make an active effort to answer your audience’s questions and engage with them.