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Running a business the right way is all about doing one’s best to improve products and services — and the overall user experience for the main website — while maintaining a positive relationship with the target audience online. Considering that most people search online for testimonials and reviews before trying out any service, online reputation management (ORM) is more than crucial, and will determine whether or not a company can elevate its processes to the next level or fall short.

Mobile-First indexing means the indexed content is evaluated to rank pages in a website using the mobile version. The indexing that is primarily cast-off in the desktop version has been moved to the mobile category as most of the users are now accessing search engines with a mobile device. The crawl-bot appears to gather an increase in traffic to a mobile version of the page of a website for a better experience. In this article, we are going to understand how the mobile-first index potentially influences and impacts SEO and rankings.

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